Carbine, from the Arms of All Nations series (N3) for Allen & Ginter Cigarettes Brands
1887
Medium
Commercial color lithograph
Dimensions
Sheet: 2 3/4 x 1 1/2 in. (7 x 3.8 cm)
Classification
Prints|Ephemera
Department
Drawings and Prints
Museum
Metropolitan Museum of Art, New York, NY
Credit
The Jefferson R. Burdick Collection, Gift of Jefferson R. Burdick
Accession Number
63.350.201.3.32
Rights
Public Domain
Tags
Art Historical Context
Step into the vibrant world of 19th-century advertising with *Carbine, from the Arms of All series (N3)*, a tiny yet captivating commercial color lithograph by Allen & Ginter 1887. This-sized card (just 2 3/4 x 1 1/2 inches) was one of many inserted into cigarette packs to stiffen packaging and entice collectors—often children—with colorful depictions of global military weaponry. Featuring a soldier, carbine firearm, and horse, it captures the era's fascination with international arms and imperial prowess, part of a series showcasing rifles, swords, and artillery from nations worldwide. Chromolithography, the innovative printing technique used here, brought vivid hues to mass-produced ephemera, transforming everyday tobacco promotions into accessible art. Allen & Ginter, pioneers in the cigarette card craze, issued millions of these during the 1880s "trade card boom," blending education on world cultures with brand loyalty. Today, preserved in The Metropolitan Museum of Art's Jefferson R. Burdick Collection, this fragile print highlights how commercial objects democratized visual storytelling, bridging popular culture and history. Such ephemera offers a window into Victorian-era militarism and collecting mania, reminding us that even the humblest artifacts can reveal grand narratives. (198 words)
About the Artist
Allen & Ginter
Allen & Ginter, the pioneering American tobacco firm based in Richmond, Virginia, emerged around 1880 from the partnership of John F. Allen and Lewis Ginter, evolving from Allen's earlier John F. Allen & Company. Allen retired in 1882, succeeded by John Pope, yet the brand endured under Ginter's leadership, employing over 1,100 workers—mostly women—for hand-rolled cigarettes by 1886. Ginter, a Dut...