Jack of Spades (black), from the Playing Cards series (N84) for Duke brand cigarettes
Medium
Commercial color lithograph
Dimensions
Sheet: 2 3/4 x 1 1/2 in. (7 x 3.8 cm)
Classification
Prints|Ephemera
Department
Drawings and Prints
Museum
Metropolitan Museum of Art, New York, NY
Credit
The Jefferson R. Burdick Collection, Gift of Jefferson R. Burdick
Accession Number
63.350.204.84.51
Rights
Public Domain
Tags
Art Historical Context
Step into the vibrant world of 19th-century advertising with *Jack of Spades (black)*, a gem from the Playing Cards series (N84) produced by W. Duke, Sons &. in 1888. This tiny commercial color lithograph, measuring just 2 3/4 x 1 1/2 inches, was tucked into packs of Duke brand cigarettes as a collectible insert. Tobacco magnate James B. Duke revolutionized the industry by pioneering machine-rolled cigarettes and bundling them with these eye-catching cards, sparking a collecting craze among smokers and turning everyday ephemera into treasured keepsakes. Crafted via chromolithography—a cutting-edge technique blending multiple lithographic stones for rich, layered colors—this print exemplifies the artistry of commercial design. The Jack of Spades, rendered in stark black tones against the iconic spade suit, captures the precision and boldness of Victorian-era graphic production. Housed in the Metropolitan Museum of Art's Jefferson R. Burdick Collection, it highlights how everyday objects bridged fine art and mass marketing. These cards hold cultural weight as precursors to modern trading cards, reflecting America's burgeoning consumer culture and the playful allure of games like poker. A snapshot of innovation, *Jack of Spades* reminds us how a simple promotional print could shuffle its way into history.
About the Artist
W. Duke, Sons & Co. · 1870–1920
**W. Duke, Sons & Co.: Pioneers of Chromolithographic Trade Card Art** W. Duke, Sons & Co., an American tobacco manufacturer, emerged from the entrepreneurial vision of Washington Duke (1820–1905) and his sons in Durham, North Carolina. After the Civil War, Washington abandoned farming in 1874 to join his eldest son, Brodie L. Duke, in the burgeoning tobacco trade, establishing a factory that for...