Newfoundland, from the Dogs of the World series for Old Judge Cigarettes

Art Historical Context

**Newfoundland, from the Dogs of the World series for Old Judge Cigarettes** This charming chromolithograph captures the majestic Newfoundland dog, a beloved breed known for its gentle giant stature and heroic water rescue history. Produced by Goodwin & Company in 1890 as part of their "Dogs of the World" series, it served as a collectible insert in Old Judge Cigarette packs. At just 1 1/2 x 2 13/16 inches, its diminutive size belies its vibrant appeal, showcasing the dog's thick, wavy coat and expressive face in vivid colors typical of the era's commercial printing. Chromolithography, the medium here, revolutionized late 19th-century advertising by enabling mass production of eye-catching, multi-layered color images from stone plates—a technique that made affordable artistry accessible to everyday consumers. Goodwin & Company, a prominent tobacco firm, leveraged these prints to boost brand loyalty, turning cigarette packs into treasure troves for dog enthusiasts and collectors. Housed in the Metropolitan Museum of Art's Jefferson R. Burdick Collection, this ephemera highlights the cultural craze for trade cards and breed-specific imagery during America's Gilded Age. It reflects how commerce intertwined with popular passions, preserving a snapshot of Victorian-era dog fandom and printing innovation for today's visitors.

About the Artist

Goodwin & Company · 1850–1950

**Goodwin & Company (ca. 1850–1950)** Goodwin & Company, originally established as E. Goodwin and Brother before the American Civil War, emerged as a prominent New York City-based tobacco manufacturer in the mid-19th century. Operating from the bustling heart of Manhattan, the firm built its reputation on popular cigarette brands such as Gypsy Queen and, most notably, Old Judge, which became syno...