Yolande Wallace, from the Actresses series (N245) issued by Kinney Brothers to promote Sweet Caporal Cigarettes
Medium
Albumen photograph
Dimensions
Sheet: 2 1/2 × 1 7/16 in. (6.4 × 3.7 cm)
Classification
Photographs|Ephemera
Department
Drawings and Prints
Museum
Metropolitan Museum of Art, New York, NY
Credit
The Jefferson R. Burdick Collection, Gift of Jefferson R. Burdick
Accession Number
63.350.220.245.1911
Rights
Public Domain
Tags
Art Historical Context
Step into the vibrant world of 1890s advertising with *Yolande Wallace, from the Actresses series (245)*, a petite albumen photograph produced by the Kinney Brothers Tobacco to promote their Sweet Caporal Cigarettes This tiny portrait (just 2 1/2 × 1 7/16 inches) captures the alluring stage presence of actress Yolande Wallace one of many celebrated performers featured in this collectible series. Issued as promotional inserts in cigarette packs, these cards tapped into the era's obsession with theater stars, blending celebrity culture with consumer marketing. Albumen prints, the medium here, were a hallmark of 19th-century photography, created by coating paper with egg whites and sensitizing it with silver salts for sharp, luminous details and warm sepia tones. Though not fine art, these ephemera pieces hold artistic merit in their precise portraiture, designed to captivate collectors. Kinney Brothers innovated by mimicking the popular baseball card format, sparking a trading card craze that endures today. Housed in The Metropolitan Museum of Art's Jefferson R. Burdick Collection, this card offers a window into Gilded Age America—where actresses embodied glamour and cigarettes symbolized modernity. It reflects shifting gender dynamics, with women as both muses and marketing tools, reminding us how everyday objects preserved cultural icons.
About the Artist
Kinney Brothers Tobacco Company · 1869–2011
**Kinney Brothers Tobacco Company (1869–2011)** Founded around 1869 by Francis Sherwood Kinney in New York City, the Kinney Brothers Tobacco Company quickly rose to prominence in the burgeoning American cigarette industry. Francis, a pioneering tobacco manufacturer, experimented with hand-rolled cigarettes using blends of Turkish and Virginia tobacco, scaling to mass production by employing Europ...